Apart from Maruti Suzuki and Mahindra, Tata is another lead participant in Motorsport Rallies of India. This Photo Journey takes you through action filled moments of TATA Cars/SUVs during 3rd Mughal rally 2012 around Shrinagar, Jammu & Kashmir (India).
Tata Motors Full Throttle is a division of TATA Motors which takes care of all these adventure events or off-road rallies, we can say. Tata Motors Full Throttle was launched in February month of 2011, as an initiative to promote motorsport in India. The initiative has the dual goal of promoting motorsport and proving the capability of Tata Motors' vehicles in a rigorous, competitive environment. Full Throttle functions as an umbrella brand, competing in existing rallies and races as well as organizing its own off-road and motorsport activities. Recently they organized 'Blaze de Rajasthan' with Thar Motorsports in Jaipur.
Tata Safari flying through water splashes on Mughal Road in Jammu & Kashmir, India.
At the time of Full Throttle's conception, Mr. R. Ramakrishnan, Vice President, Commercial- Passenger Car Business Unit, Tata Motors, noted that 'with best in class technologies in our product range, we will now be able to showcase these technologies through Tata Motors Full Throttle. The platform will help the company in organizing and synergising all efforts and activities in the area of motorsports including development and testing.'
More about Tata Motors Full Throttle can be checked at - http://www.tatamotorsfullthrottle.com/about
White TATA Safari flying on rocky hills around Old Mughal Road in Jammu and Kashmir state of India.
In 2011, Team Full Throttle began its journey by participating and attaining top positions in the 3 most reputed rallies in India: Desert Storm, Dakshin Dare and Raid De Himalaya. They further continued with their winning streak in Eastern Mountain Safari rally and the Hornbill International Motor rally. These rallies have helped Tata Motors test its leading technology and reliability. And they plan to continue improving the same by participating in more rallies across the world...
RED TATA Xenon flying through water splashes during 3rd Mughal Rally around Shrinagar, Jammu & Kashmir state of INDIA.
In 2012, Tata Motors Full Throttle launched a series of driving expeditions for owners of Tata utility vehicles. These expeditions titled the Himalayan Experience, Konkan Experience, Jungle Experience, Thar Experience, Kutch Experience and Nilgiri Experience span the best drives across diverse terrains that are unique to India. Participants in these expeditions will experience the breathtaking beauty of these drives and the capability of their vehicles with logistical, medical and service support from Tata Motors. Many of the TATA events for all other vehicles, so it's not that only TATA vehicles can participate in motorsports rallies organized by TATA. We also witnessed Blaze De Rajasthan and would try to share some moments from that rally.
TATA SAFARI crossing through one of the most beautiful stretches on Old Mughal Road. This is Peer ki Gali which is on the way from Jammu to Shrinagar on old Mughal Road. This Photograph is again shot during 3rd Mughal Rally 2012, which happened around Shrinagar. This photograph is from first day of the rally...
Motorsport is universally recognized as one of the most technologically-advanced, challenging and exciting competitive activities... Motorsports is also one of the most widely followed sports in the world. As a leading automotive company, it is in Tata Motors' natural interest to participate in motorsport, and to educate and promote motorsport in India. To this end, Full Throttle aims to provide a platform for motorsport enthusiasts to learn about, discuss and experience the thrill of motorsport.
Tata Motors Limited is India's largest automobile company, with consolidated revenues of around Rs.123K+ crores (USD 27 billion) in 2010-11. It is the leader in commercial vehicles in each segment and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. The Company is the world's fourth largest truck manufacturer, and the world's third largest bus manufacturer. Over 5.9 million Tata vehicles ply on Indian roads, since the first rolled out in 1954.
Tata Motors launched its first indigenous passenger car in 1991, and since then has gone from strength to strength. The foundation of the Company's growth over the last 50 years is a deep understanding of economic stimuli and customer needs, and the ability to translate them into customer-desired offerings through cutting edge R&D.
Most of the information shared about Tata Motors Full Throttle and Tata Motors, has been picked from their official website.