Motorsport events also provide a good platform for Automobile Companies to promote their new models or brand through passionate folks. Personally I liked the branding of Mahindra on XUV500 and design/color was looking brilliant on this wonderful machine. This Photo Journey shares few more photographs of Mahindra XUM500 in action along with some information about Mahindra's contribution towards Motorsports in India...
Mahindra has a unit called 'Mahindra Aventure' which mainly focuses on Off-road events. This is a dedicated unit of organization for efficient execution on this front.
In their own words - 'From Leh to Kottayam and Nashik to Kohima, we have been perfecting the art of ‘Getting Lost’. With over 35 events last year alone, Mahindra Adventure is the perfect platform for driving enthusiasts to explore our beautiful country. From a day long great escape to multi-day expeditions and supporting incredible endeavors by privateers; Mahindra Adventure has done it all. Professionally maintained fleet of Mahindra vehicles, FMSCI approved event organizers across the country, precise execution that matches the motorsport standards and a personal touch makes Mahindra Adventure very unique. If you are part of an event organized by Mahindra Adventure, you can be rest assured that you will be taken care of in all possible manners. Don’t believe us? Please do visit our social communities to know about the experience of our participants last year. Mahindra Adventure has taken it to the next level by offering off-road championship, TSD championship and an international event.'
(Courtesy - www.mahindraadventure.com/about-us.html)
Mahindra Cars were really looking differents in 3rd Mughal Rally as their designing was apt and very effective form branding point of view. Whole credits go to the person or company who has done this branding for Mahindra. Another distinguishable team at Mughal Rally was TATA Fullthrottle Team, although branding was not that impressive. We shall be sharing another Photo Journey with different TATA cars, SUVs etc. My personal pick was TATA XENON from their side :) ... RED Xenon was really rocking the hills around Mughal Road in Jammu & Kashmir State of India.
Above photograph shows the real action of Mughal Rally and Motorsports in Hilly terrains of India. Mahindra XUV has been amazing while running on these narrow roads of Sinthan Pass in Jammu & Kashmir. To know more about Mahindra Adventure, check out - http://www.mahindraadventure.com/